On Friday, 3th March, I was invited to the HomePlaneur event. The goal was to present to me, and a few other selected bloggers, the HomePlaneur brand that I like to define a tailored brand and that is part of the group ArredaClick is part of, reliable partner in many of my projects.
Actually HomePlaneur is a brand that is already online for a while, with the highest quality products, and that I already knew well!
So where’s the news?
The new is the HomePlaneur Lounge. The team of professionals, created specifically to manage this project, helped creating something different, original and never seen before.
It gave an added value to a brand that sells and will continue to sell online.
Let’s find out what that means!
The team decided to create the HomePlaneur Lounge at Area D. quarter.
The lounge is synonymous with meeting between digital and physical.
It is a relaxed space where you can design a new concept for your home, assisted by professionals or “brand ambassadors“, as we should call them.
The ambassadors will be interior designers who can support the customer, welcome and respond to his questions about furniture that he initially identified on the website. The interested customer may deepen the discussion of finishes and colors, going to really customize the furniture according to his needs. He can view live fabrics samples and even the colors, all in an atmosphere that conveys a pleasant feeling of relaxation and hospitality!
The space will be completely dedicated to the customer, who will book an appointment with his personal ambassador.
Also all HomePlaneur furnishings are created by Italian producers, particularly in the Brianza area (where better?).
Finally, after having kwown the HomePlaneur reality and seeing live the furniture, the client can continue with the online purchase.
The evening and my impressions
After the theoretical explanation, we were taken to visit the lounge preview in the evening, to take also a small happy hour.
Soft lighting, background music, beautiful furnishings with clean design and essential. A very friendly environment, I was pleasantly surprised! I could see live a table with wooden legs and solid concrete top: very special touch. Beautiful even ottomans and coffee tables with marble top.
The lounge is the palpable image of professionalism that is behind HomePlaneur web pages but also ArredaClick web pages, I had no doubts about, having already had the opportunity to know the reality, and most of my clients had the opportunity to notice this.
In short, mine is a warm invitation to discover and to touch this 100% Made in Italy reality !