Given the surprising success of the 2016 debut, this year, from 23 to 25 November, the exhibition of the Salone del Mobile Milano will be held in Shanghai: an unmissable appointment for architects, interior designers, decorative enthusiasts and interior designers .
Milan stands out in China
The collaborations between Milan and Shanghai are not new. In fairs organized in the metropolis of Lombardy, for years it has the honor to have, as guests, important representatives of the Chinese furniture industry. However, the chance to have exhibitions in Shanghai is a great opportunity to create new contacts and collaborations that can combine the undeniable value of Made in Italy with Oriental design philosophy. The common goal, and hope, is that from these conjunctions of thought can be born innovative and original ideas that pave the way for new trends and new styles, for this sector that is always evolving, on the move, looking for new lymph and creativity.
In China, they have shown a special appreciation of the décor in pure Italian style: the numbers that Salone del Mobile recorded last year are the unmistakable confirmation. This year is expected an influx of visitors equally important. A prestigious showcase for Milan and its creations, a great way to bring style, elegance, refinement of Italian furnishings onto a fertile market, in a nation that is growing economically and promising to invest in the furniture industry too .
An opportunity for business and growth
The meeting between Italian and Chinese architects will be the source of a wide range of opportunities, both cultural and business. Cit. Luti – President of the Salone del Mobile Milano.
The Made in Italy creations will be shown and explained to Shangai furniture experts by emphasizing the technical, artistic and stylistic aspects. At the same time, Italian architects will have the opportunity to take ideas and ideas from Chinese furniture philosophy, hoping from this to come up with profitable, original and innovative collaborations that lead to the creation of new trends and collections. It is therefore ahead of a potential turning point for the Italian furniture market and the design conceptuality of interior design.
Important names and presences
There will be plenty of Italian appearances at the Salone del Mobile Shanghai, accurately selected among the most prestigious and representative of Made in Italy. To take proudly the flag in China there will be, among other things: Scavolini, Cattelan Italy, Agresti, Moroso, B & B Italia, Ernestomeda. Significant names, very important brands, the flagships of our nation, as far as the interior design sector is concerned. It eagerly await the beginning of the event, which promises to be memorable and unforgettable. Certainly, for the Italian representatives present in Shanghai will be three exciting days and they will certainly return home not only to new business opportunities, but also, and above all, to many new ideas, which we will soon see in the form of new furniture proposals.