Which of you remember the Corallo cinema, which was located in Corso Vittorio Emanuele in Milan?
It was closed in the now distant 2005.
For the Fuorisalone 2018, the Corallo cinema closes on one of Milan’s historic trams!
Travel as a mental state
Thanks to the collaboration with the famous designer Cristina Celestino, one of the historic trams of Milan is set up like vintage cinema.
The Tram Corallo project is inspired by the theme of travel, which the designer associates with a “mental state”.
I agree that you do not necessarily have to pack up and travel the world to feel “traveling”. It is often an inner experience that goes beyond taking a plane!
Milan and its landscapes will be the protagonists of this film, which will flow for all visitors of the Tram Corallo.
You can book a round of course, at this link!
The designer Cristina Celestino has created a project designed specifically for a traveling vehicle, with references to the past.
I wonder if one day they will also ask me to revisit a traveling vehicle, which in all respects must be designed in an impeccable way to make the experiences live for customers!
The internal environment of Tram Corallo has been divided into two areas:
- the foyer
- the projection room
The foyer reproduces the waiting room: Rubelli fabrics were used to cover the windows. Fabrics that will also be visible from the outside of the tram. In addition you will find soft sofas, just to recreate a welcoming waiting room of the past times.
The projection room is on the back of the tram and separated by a thin curtain.
What do you think of this event? The trams of Milan fascinate me very much and I think the idea of recreating an old cinema on a traveling tram is a suggestive project!